Our Commitment to You
Simply put, our clients interests are placed above our own in everything we do. This approach is reinforced through the following standards, codes of ethics, and codes of professional conduct that we proudly uphold:
- We adhere to a fiduciary standard of care at all times. Learn more about this important difference below.
- We support and encourage our clients to hold us accountable to the Statement of Investor Rights
- We are committed to ethical principles that put client interests first as outlined in the CFA Institute Asset Manager Code of Professional Conduct
- We abide by the CFA Institute Code of Ethics and Standards of Professional Conduct
- We abide by the CFP Board’s Standards of Professional Conduct
Most Advisors are Actually Sales People in Disguise
The majority of financial advisors (including nearly all those who are employed by banks, brokerage firms, and insurance companies) are actually sales people, rather than true advisors.
They are engaged in the business of selling financial products, such as mutual funds, life insurance, or annuities and they often work for companies you’re familiar with.
In fact, if you read the fine print in the agreement you sign in order to become a customer of one of these “advisors,” you’d see that by law this person doesn’t actually provide advice at all.
Even worse, they are free to make recommendations to you that may not be in your best interest. Often this means that the advisor recommends whichever product is most profitable for them (and likely most expensive to you).
This results in numerous conflicts of interest and makes it very challenging for even the most ethical “advisor” to be objective.
Wealth Engineers is Different
As a Registered Investment Advisor (RIA), we are required by law to serve each and every client according to a fiduciary standard of care.
This means that the advice we provide must always be in your best interest. Furthermore, we are required to place your interests above our own in all situations.
This fiduciary standard of care is reinforced through our fee-only revenue model. We don’t sell any products or insurance, nor do we receive referral fees of any kind for recommending certain funds or investments.
Instead, 100% of our revenue comes directly from the advisory and planning services that our clients hire us to provide. This allows us to focus entirely on you and ensures that the investment recommendations we make are done with only your needs in mind.
To learn more about why a fiduciary standard of care is so important, please download our complimentary report: 7 Reasons Why Successful Investors Choose Fiduciaries.